9 Basic Truths Of Fundraising

You want the truth about fundraising? You can’t handle the truth! OK, maybe you can.

There are many truths and myths about fundraising. In his book "Making a Difference," Howard Berman wrote that while the myths speak only of conventional wisdom of what can and cannot be done, the truths show you the path to success.

We live in a very complicated world, but the truths about fundraising are actually pretty basic. Berman describes them as the "Nine Basic Truths of Fundraising," and they are all time-tested approaches that define successful fundraising. They are:

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