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How a Viral Video Helped Launch an Offbeat Product

March 12, 2012 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

It’s too bad Austin Craig couldn’t attend the SXSW session titled "Viral Is a Dirty Word: Strategic Video Success," but he didn’t buy a SXSW Interactive pass. The clean-cut Orabrush spokesman’s zany videos have attracted 46 million views on YouTube and helped sell millions of the tongue brushes–which claim to cure bad breath. He definitely would have mixed it up with Robert John Davis, who heads up advertising giant Ogilvy & Mather’s interactive video team and was leading the session.

Davis, who declined to mention any videos his creative team has produced for major corporate clients during his lively presentation, contends low-budget clips are not the best way to promote products.

Jane Applegate

Full Story: http://www.openforum.com/articles/how-a-viral-video-helped-launch-an-offbeat-product

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Montana Technology Innovation Partnership (MTIP)- Promoting Technology Commercialization in the State of Montana.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.

The Kalispell Chamber of Commerce is the longest-standing and leading advocate for the Flathead Valley community and business climate.
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