The Big Picture Trumps Technology Every Time

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. This may seem counter-intuitive to technologists, especially in an era when technology seems to be driving the world. Yet the sad truth is that a technology not focused on a real problem is not a business, and will probably fail in the marketplace.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/03/big-picture-trumps-technology-every.html