Successful Global Marketing and Branding Localization – McDonalds in France

I ran across a great article published on January 03, 2012 in Knowledge@Wharton entitled "Born in the USA, Made in France: How McDonald’s Succeeds in the Land of Michelin Stars". It was written by Lucy Fancourt, Bredesen Lewis and Nicholas Majka, members of the Lauder Class of 2013. Having spent the majority of my own career working with translation/localization companies on four different continents and helping clients enter new markets by providing copy writing, document translation, website localization and most recently Global SEO, this very short, sweet and incredibly well-articulated article by these three students is a must read for anyone who is taking their franchises and brand global.

Jackie Janeri – Global Client Services

Full Story: http://blog.globalizationpartners.com/global-marketing-localization.aspx