Knewton Prepares To Take Education by Storm

Knewton http://knewton.com/ , a technology company based in NYC, currently has an application being tested with 10,000 college student in the US and is described as an "adaptive learning platform". What does that mean in English? Well, the idea is that it customises your average educational content to meet the unique needs of each student. This is personalised education on steroids. Using thousands of data points — concepts, structure, difficulty level, media format — and data on how the person uses it, it’s like having a super smart teacher analyse everything you try to learn and suggest ways to make the process easier.

Ferreira has raised $54M to achieve this, which is quite a sum. Despite that, he is openly critical of VCs who do not think in such word changing arenas as education.

Mike Butcher

Full Story: http://techcrunch.com/2012/01/26/knewton-prepares-to-take-education-by-storm-tctv/