University of Montana Launches Branding Research With Consultant Visit

Get ready, University of Montana. MOM is coming to visit.

MOM stands for Mind Over Media, the Pittsburgh-based consulting firm the University hired to assist with strengthening and enhancing UM’s marketing and communication efforts through development of a brand strategy. MOM was selected for the job last fall after a national search conducted by UM’s 20-member Brand Strategy Task Force.

The company will host what it’s calling a "Campus Invasion" on Tuesday and Wednesday, Jan. 31-Feb. 1, to begin the process of determining UM’s strengths and distinctive characteristics. Meetings and working sessions will invite input from students, UM employees and the public. Everyone is encouraged to participate.

"Everyone has their own perspective on what sets UM apart, so the more people who participate, the better," said Beth Hammock, co-chair of the Brand Strategy Task Force. "The input we receive in the next couple of months will form the basis of the development of key messages for the University.

Full Story: http://news.umt.edu/2012/01/012412vsit.aspx