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With New Law, Profits Take a Back Seat

A brownie supplier to Ben & Jerry’s ice cream, a skateboard maker and a payday lender are among the hundreds of existing businesses that plan to incorporate as "benefit corporations" in coming months.

They will be taking advantage of a new and untested corporate charter, available in only a half dozen states, allowing a company’s governing board to consider social or environment objectives ahead of profits. The legal structure is intended to shield the board from investor lawsuits.

By ANGUS LOTEN

Full Story: http://online.wsj.com/article/SB10001424052970203735304577168591470161630.html?mod=WSJ_hps_sections_smallbusiness

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