A Smart Business Knows 8 Ways to Pivot Their Vision

One of the hottest buzzword for startups these days is "pivot." The term, introduced by entrepreneur and venture advisor Eric Ries in an article on Lessons Learned a couple of years ago, is properly used to describe smart startups that change direction quickly, but stay grounded in what they’ve learned. They keep one foot in the past and place one foot in a new possible future.

Martin Zwilling

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