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Entrepreneurial Tightrope: Making sure your price is right
January 18, 2012 /
Most often quality of service is associated with the cost. In other words, your prices have invoked the "you-get-what-you-pay-for" idea into the minds of your customers and potential customers. They are fearful of what they might get for that low price.
By Gladys Edmunds, for USA TODAY
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Posted in: Funding and Building your Business