Businesses can do well by doing good

Entrepreneurship thrives in poor economic times — the opportunity cost for taking a risk with a business idea is quite low when the alternatives are less than lucrative. It’s times like these that also lead some to think about a starting a business that serves a social purpose as well. As individual consumers and city, state and federal governments tighten their purse strings, start-ups seeking to fulfill goals of profit and social value creation need to recognize this changing environment and adjust accordingly. What follows are some considerations to take into account for moving that "change the world" business idea from paper to practice in 2012.

By Guillermo Olivos

Full Story: http://www.washingtonpost.com/business/capitalbusiness/business-rx-tips-for-starting-a-business-that-wants-to-do-well-by-doing-good/2012/01/10/gIQAsWqU1P_story.html