Wayin Turns Your Opinion Into a Game

A fun and surprisingly addictive new social service called Wayin http://www.wayin.com/ offers consumer poll-type questions that users post and share. As with Twitter, you can follow other users, and they can follow you. It doesn’t take a giant leap to figure out how marketers might exploit a service like Wayin, which provides instant feedback on a gaggle of topics.

By Edward C. Baig

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