10 Rules For Picking a Company Name That Sticks

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2011/12/10-rules-for-picking-company-name-that.html