Governor Schweitzer Announces Launch of Montana Winter Tourism Campaign Featuring Ski Film Legend Warren Miller

Features include renowned Skier and Cinematographer Warren Miller, Olympic Mogul Skier Heather McPhie, and X-Games medalist Kevin Connolly

As snow begins to blanket the mountains across the state, Governor Brian Schweitzer is pleased to announce the latest Montana Department of Commerce Office of Tourism marketing campaign to entice travelers to Montana. "Montana provides a truly unique winter travel experience and we needed a winter campaign as compelling and memorable as a Montana winter vacation," said Governor Schweitzer.

A prominent element of this year’s campaign features renowned skier and cinematographer Warren Miller http://www.warrenmiller.org/ . In acknowledging Montana’s partnership with Miller, Governor Schweitzer said, "Warren Miller is known the world over for his dedicated promotion of the sport of snow skiing. His iconic ski films have entertained and inspired generations of skiers for over 60 years. We are honored to have Warren Miller choose to endorse and promote Montana’s winter ski experience. It is also a powerful testament to the incomparable quality of skiing that Montana offers." To view the campaign materials featuring Warren Miller including radio spots and magazine advertising, visit: http://j.mp/rIIg4y.

To learn more about Montana’s tourism industry visit, http://www.montanatourismnews.org and http://www.travelmontana.org.

Full Story: http://governor.mt.gov/news/pr.asp?ID=995