7 Keys to Startup Survival in Today’s Now Economy

Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order. Too many businesses haven’t noticed that we have come full-circle, where mass customization is required now to win. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2011/12/7-keys-to-startup-survival-in-todays.html