LinkedIn’s Reid Hoffman On Groupon’s Big Advantage: Big Data

FAST COMPANY: One of the themes you’ve started talking a lot about this year–and you’ll be doing a talk about at SVC2UK this year–is big data. Why focus on this now?

REID HOFFMAN: Because of Web 2.0 [the explosion of social networks and consumer participation in the web] and the increasing number of sensors, there’s all this data. With these massive amounts of highly semantically indexed data, that’s indexed around people and places and all the things that matter to us and our lives, I believe there are going to be a ton of interesting apps that come out of that.

The reason I started speaking about this is that it’s like shining a spotlight for the entrepreneurial community and investor community to say, "Look, guys, I think there’s going to be a lot of world-changing applications over here. We should all pay attention."

Any company that is over 20 people needs to have a technology strategy, and data is essential to where technology is going.

BY E.B. Boyd

Full Story: http://www.fastcompany.com/1795868/linkedins-reid-hoffman-part-2-how-data-gives-groupon-a-competitive-advantage

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