Anybody can be creative. You just have to learn how.

Mr. Kelley has made it his life’s work to help people regain their creative confidence. In his three decades as a designer and as a professor in the design program at Stanford University’s engineering school, from which he graduated in 1978, Mr. Kelley has developed a set of techniques for solving all kinds of problems–techniques that he came to believe could be taught as a methodology. His approach is called "design thinking."

The program aims to help students unlock their creative potential by teaching them to become, among other things, more open to experimentation, more comfortable with ambiguity and less afraid of failure.

By CAROLYN T. GEER

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