Marketing Excellence

Beer adverts usually follow the same storyline about who has the coldest chilling system, the best sports offers or the hottest models but a new campaign from Carlsberg is highly original and features a night out at the cinema.

http://www.simplyzesty.com/advertising-and-marketing/carlsberg-pull-brilliant-guerrilla-marketing-stunt-in-cinema/

(Many thanks to Donna Warren for passing this along.)