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6 Steps To Effectively Position Your Company

"If you have a company, product, service or brand in the earlier stages – this is a great read." Mario Schulzke

One of the most important foundations you can build for your company is a strong, differentiated positioning. Similar to the famous expression, "you only get one chance to make a first impression," you only get one chance to tell your company’s story for the first time. And if you don’t define your story from day one, someone else will do it for you, whether it be the press or an aggressive competitor looking to steal market share.

Emily Scherberth

Full Story: http://ideamensch.com/6-steps-to-effectively-position-your-company/

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