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The Disrupt Experience

The decision to apply to TechCrunch’s Disrupt Battlefield competition wasn’t an easy one. TalkTo http://talkto.com/ had been operating in stealth. We didn’t want to launch publicly, we wanted to launch successfully.

Something changed once that application went forward. None of us knew if we’d even be selected as a finalist but we worked as if we would be. We were laser focused on what needed to happen before the public launch.

It wasn’t just the product that had to come together. It was the total experience, the feel of the brand and logo, the messaging. Making sure you can communicate well with beta users, and that their experience is delightful from start to finish. That the promise of TalkTo–the ability to text ANY local business and get a text response—could be realized.

Stuart Levinson

Full Story: http://www.xconomy.com/boston/2011/09/21/the-disrupt-experience/

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