Adopt the New Startup Model: Nail It Then Scale It

StampaI see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Steve Blank and Eric Ries, called "nail it then scale it" (NISI).

You can review all the specifics of this approach in a new book by Nathan Furr and Paul Ahlstrom, appropriately titled "Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation," http://www.amazon.com/Nail-then-Scale-Entrepreneurs-Breakthrough/dp/0983723605 but I will net it out here. I found their five phases of the process to be compelling, based on my own years of experience mentoring startups:

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2011/09/adopt-new-startup-model-nail-it-then.html