News

Great Falls Development Authority studies branding to sell city

September 8, 2011/

Great Falls Development Authority http://www.gfdevelopment.org/ board members got a firsthand look at what community branding involves during their Wednesday meeting.

A consultant showed them the strengths of several corporate brands, such as the relaxing warmth conveyed by Country Time Lemonade, or the memorable experience of Disneyland. They were then asked jot down what emotions they have about Great Falls or what experiences visitors to the Electric City might recall.

PETER JOHNSON

Full Story: http://www.greatfallstribune.com/article/20110908/BUSINESS/109080311/GFDA-studies-branding-sell-city

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