News
To inspire, schools take a page from Disney
August 28, 2011 /
"People need a reason to come to work. At Disney, we teach our employees the first day that we are here to create happiness," said Bruce Jones, programming director for the Disney Institute, which coaches outsiders in the entertainment giant’s business methods. "What we talk about with educators is, ‘Let’s not forget why we got into this: These are real kids.’ "
More than 300 school systems and charter school operators have undergone Disney training in the past two years, underscoring the rising influence of business practices in public education at a time when schools are under intense pressure to improve performance.
By Michael Alison Chandler
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