How to Prepare Better Chinese Tourism Content On Your Website

With an estimated 66 million Chinese tourists who will travel overseas this year, China has become the world’s third-largest source of international tourism revenue. Unfortunately, most multinational hotels, airlines and luxury retailers are unprepared to handle the needs, expectations and numbers of Chinese tourists, according to travel and tourism experts interviewed this week on Thoughtful China. Bruce Ryde, general manager of InterContinental Hotels’ Hotel Indigo Shanghai on the Bund, said: "The biggest issue is language."

Hui Zhu – Localization Project Manager

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