Ten Tenets To Live By When Starting a Business

If you expect to succeed in the thrill-a-minute, roller coaster ride of a startup, let me assure you it takes more than a good idea, a rich uncle, and luck. In fact, the idea is often the least important part of the equation. Investors tell me that they look at the people first, the business plan second, and only then at the idea.

Martin Zwilling

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