Perfecting the Project Pitch

Everyone has a good idea for the next hot start-up or the next great invention. Everyone. Just turn to the person next to you on the subway and ask her; she’ll almost certainly detail a can’t-miss opportunity.

Developing the idea often is the easiest part of the equation when it comes to starting a new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it’s often the spot where even the most experienced executives and entrepreneurs stumble.

Dennis Fisher

Full Story: http://hbswk.hbs.edu/item/6732.html?wknews=08172011