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Printing Matters – PrintingForLess Newsletter – JULY 2011

July 21, 2011 /

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Working to create a clean and balanced energy portfolio that will provide for a safe and reliable energy future. Learn more at http://www.NorthWesternEnergy.com/BrightFuture

It’s time to start thinking about marketing in a whole new way.

Long gone are the days when all a company had to do was tout their products and services to gain new customers and garner sales. These days, if you really want to grow your business, it’s all about having your clients do your marketing for you. Think about it. Which is more believable – you telling people how great you are or your clients singing your praises? Customers crave authenticity and credibility when evaluating a company. They are looking for a solution to a problem and will seek recommendations from like-minded peers.

Want to incorporate customer testimonials into your marketing? Start small by asking a few loyal customers if they would mind sharing their experience with your company. Then slowly build up to developing customer profiles and detailed case studies to share with prospective clients. Visit Barry Moltz’s Blog http://click.email.printingforless.com/?qs=bd407b85b9e59bdf16453dfeee90cb5b858f121fc055d6fa834909be5d3e4af8 for some easy-to-follow advice from guest blogger Paul Hassing with Feisty Empire. Also check out Entrepreneur.com for tips to ensure your customer testimonials aren’t just website filler http://click.email.printingforless.com/?qs=bd407b85b9e59bdf405e0d724a69540e9141d5bbdfd815bcee8f151e8db145e0 .

This month we’re pointing you to some handy articles to help you grow by telling your company story the right way, featuring a report that shows direct mail is most effective at driving charitable donations, and revealing a sizable list of the top small business events you don’t want to miss.

in this issue:

Product Feature: Produce a First Class Newsletter

Marketing Tip: The Power of Real People

Marketing Tip: 7 Social Media Rules that Are Made to Be Broken

In the News: Direct Mail Drives Charitable Donations and Retention

In the News: Upcoming Small Business Events

Design Tip: Centering Lines of Type? Don’t Trust Page-Layout Software!

Rave of the Month: Fabulous Printing, Fair Price

Full Issue: http://www.printingforless.com/NewsletterJuly11.html

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Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

SBA 504 Loans offered statewide! Real estate and equipment, acquisitions, renovation, and new construction. Low, fixed-rates up to 25 years with as little as 10% down.

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PFL Tech Inc. is a marketing technology company that provides sales enablement and marketing automation solutions, as well asprinting, mailing, and fulfillment services. They also provide some great Montana Jobs.

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