The Best Online Reputation Defense is Good Offense

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someone else puts you in a defensive mode that is hard to win.

The first step in the process is to claim your online identity. This is simple in concept, but requires real effort and can be time consuming, and even expensive, if someone gets there before you and tries to sell you the rights to your preferred business or personal domain name. See my previous article on "When to Pay a Premium for Your Company Domain Name "

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2011/07/best-online-reputation-defense-is-good.html