5 real-world uses of big data – Companies not employing analytics are at a competitive disadvantage

While data analytics was once considered a competitive advantage, it’s increasingly being seen as a necessity for enterprises-to the point that those that aren’t employing some kind of analytics are seen to be at a competitive disadvantage.

In the past year, big data has emerged as one of the most closely watched trends in IT. Organizations today are generating more data in a single day than that the entire Internet was generated as recently as 2000. The explosion of "big data"-much of it in complex and unstructured formats-has presented companies with a tremendous opportunity to leverage their data for better business insights through analytics.

By David Smith

Full Story: http://gigaom.com/cloud/5-real-world-uses-of-big-data/?utm_source=GigaOM+Daily+Newsletters&utm_campaign=a95bc4de56-c%3Atec+d%3A07-18&utm_medium=email

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