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Jive Software brings social networking to businesses

July 8, 2011 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Tony Zingale is in the corner office at Palo Alto’s Jive software when his phone rings. It’s the chief marketing officer of a major pharmaceutical corporation, who’s just heard from his counterpart at News Corp. about how Jive’s social-networking software is boosting her company’s bottom line.

"You’ve gotta help us," the executive says, as Zingale recently recounted the story. "Calm down," Zingale replies. "How soon do you want to meet?"

By Peter Delevett

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Full Story: http://www.mercurynews.com/business/ci_18433313