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Your Business Card Is A Billboard For Your Brand–What Does Yours Say?

When a brand truly lives its vision across every touch point and in every possible scenario, predictable as well as unpredictable, it becomes clear how well managed the brand is.

A powerful brand should be able to explain their mission in a single paragraph–the fewer words, the better. But what most brands forget is that their business card is indeed their "napkin," a blank canvas enabling them to communicate the essence of their brand (or fail to do so).

BY Martin Lindstrom

Full Story: http://www.fastcompany.com/1762924/show-me-your-business-card?partner=leadership_newsletter

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