Don’t Try to Pitch Your Business Without One of These

If I described this article as the "Red Bull of blog posts," what would you expect to read? If you’re familiar with the buzz that comes from downing the taurine-laced energy drink, you’d expect this post to give you a quick blast of energy.

In a world where angel investors evaluate thousands of ideas a year and where consumers are bombarded with hundreds of thousands of competing marketing messages each month, you need a fast and effective way to communicate what your business does and why it matters.

By John Warrillow

Full Story: http://www.bnet.com/blog/build-business/don-8217t-try-to-pitch-your-business-without-one-of-these/505