How To Use Facebook To Enchant Your Customers

The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them. From Dale Carnegie to Robert Cialdini, people have explained how to make this happen, and now there’s another tool for you to use. They’re called simply Facebook Pages (often called "fan pages"), and there’s never been an online tool as powerful for enchanting customers.

Guy Kawasaki

Full Story: http://www.openforum.com/idea-hub/topics/technology/article/how-to-use-facebook-to-enchant-your-customers