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How to Sign Up Users Even Before You Launch Your Startup
May 13, 2011 /
In April, "stealth" social media startup Kohort announced its upcoming launch. Within a few days, the site received thousands of user signups, according to its founder Mark Davis. In the startup world, this itself perhaps isn’t uncommon, but what made Kohort’s story unique is the fact that those thousands of users had no idea what Kohort was when they signed up. To this day, the purpose of the site is still secret.
by Shane Snow
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Posted in: Funding and Building your Business