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Smart business models start with the right target market decision

May 10, 2011/

Never let market size fool you into making a misconceived target market choice. Social media pioneer Ning http://www.ning.com/ wisely gave up its Facebook-inspired dream of success with millions of consumers to serve a much smaller set of business customers instead. In making the change, its customer base grew from 17,000 to over 100,000 according to Fortune Magazine http://tech.fortune.cnn.com/2011/04/22/ning-a-social-pioneer-changes-direction/ , while the certainty of paid subscriptions replaced uncertain advertising revenue.

Kay

Full Story: http://wistechnology.com/articles/8534/

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