Breaking the "glass ceiling" with economic gardening

I’d like you to play along with a hypothetical situation. Let’s say you operate a business making high end gym bags. You’re really good at making these bags. People who see your bags love them. One problem, however; they are expensive. You’ve determined that you need to sell your product for $450 apiece.

Surprisingly – at least to me – there is a market for your product. It’s a relatively small market, but you’ve been in business for a few years now and sense there is an opportunity to expand. But, where are those potential customers, and how do you reach them?

Those are tough questions for a small business to answer. And the reality is that most small businesses don’t know how to answer them. It’s a glass ceiling that hinders way too many businesses with great products and great opportunities.

by Mike Knutson

Full Story: http://reimaginerural.com/breaking-the-glass-ceiling-with-economic-development/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ReimagineRural+%28Reimagine+Rural%29