The Big Thirst: The Secret Revolution In U.S. Water Use

In four days, the United States uses more water than the world uses oil in a year.

BY Charles Fishman

Full Story: http://www.fastcompany.com/1748537/the-big-thirst-the-secret-revolution-in-us-water-use?partner=ethonomics_newsletter

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Lotic is a water rights consulting firm that specializes in water rights marketing and management. "We turn Blue into Green" http://www.loticwater.com/