How to Take Advantage of Free Advertising for Your Nonprofit – Partners Creative

In this two part series, Interactive Director Tony Ferrini explains why nonprofit organizations should apply for a Google grant as well as strategies to maximize the effectiveness of the program.

Do you work for or serve on the board of a nonprofit organization? Does your organization have a website? Did you know that your nonprofit might be eligible for $120,000 in free advertising per year? And if you spend the entire amount successfully, how does upgrading to $480,000 per year in free advertising sound?

by Tony Ferrini, Interactive Director

Full Story: http://blog.partnerscreative.com/how-to-take-advantage-of-free-advertising-for-your-nonprofit-part-i/

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Strategies to maximize your nonprofit’s Google Grant, Part II

The key to increasing exposure in any search-advertising program lies in research, strategy and creative thinking in keywords and ad copy. Most people won’t have any trouble developing the core list of keywords that come to mind right away developed from the core mission, program areas and the nonprofit name. Where many people tend to fall short is in thinking strategically and creatively about the related keywords that may fall on the fringe of core keywords.

by Tony Ferrini, Interactive Director

Full Story: http://blog.partnerscreative.com/strategies-to-maximize-your-nonprofit%e2%80%99s-google-grant-part-ii/

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Partners Creative: Cases for Partnership

Good relationships lead to understanding. Understanding leads to trust. Trust leads to, well, the results you see here. http://www.partnerscreative.com/index.php?page=work