Why Most Sales Calls Stink

The mere thought of outbound sales calls (especially cold calling) can cause some employees to start wringing their hands and others to head for the hills. And who can blame them?

The possibility of rejection is never as assured or as immediate as when you talk to someone who thinks of you only as an interruption to their busy day. Yet making telephone contact with customers and prospects is essential to following up on leads, driving sales, and building relationships.

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