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How to comply with new Chinese "Wealthy Lifestyle" advertising guidelines

April 14, 2011 /

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The government of mainland China has a history of maintaining very tight control over "acceptable" Chinese words for use in advertising and marketing. In March, outdoor and broadcast advertisements that promote products as luxurious or "high-end" in the Beijing region were banned by a new policy that experts say is designed to protect social harmony.

Hui Zhu – Localization Project Manager

Full Story: http://blog.globalizationpartners.com/chinese-luxury-guidelines.aspx

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