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Many Startups Stumble on International Cultures

Most of us have travelled abroad and experienced the challenges and frustrations of getting what we want without being laughed at or insulting our hosts. Similar issues prevail when doing business in other countries, cultures and languages. Even if you think your business is all local, multi-ethnic sensitivities are more relevant than you may think, including the US.

By Ernst Gemassmer

Full Story: http://blog.startupprofessionals.com/2011/04/many-startups-stumble-on-international.html

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