How does a VC estimate market size?

There are three things that every VC looks at when they evaluate a company, market, product and team, and I will look at each in my next three posts in the series. The emphasis between the three varies between VC with perhaps the most important difference coming with the stage of investment. Earlier stage investors look more to team whereas later stage investors look more to market and product, a natural reflection of the fact that for young businesses the product and market are typically evolving fast which places greater emphasis on having the right team. With later stage businesses by contrast if you have a great market and a strong product it is less important that the team is full of A-Star players.

Nic Brisbourne

Full Story: http://www.theequitykicker.com/2011/03/16/how-does-a-vc-estimate-market-size/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheEquityKicker+%28The+Equity+Kicker%29