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7 principles of viral content from The Oatmeal’s Matthew Inman
March 16, 2011 /
Matthew Inman built an online humor empire in less than two years with The Oatmeal http://theoatmeal.com/ — a collection of bizarre and profane stories, quizzes and comics that gets about 30 million views per month and was named one of the best blogs of 2010 http://www.time.com/time/specials/packages/article/0,28804,1999770_1999761_1999738,00.html by Time. Inman does the work himself — including promoting his content. At a panel at the South by Southwest Interactive Festival http://sxsw.com/interactive on Sunday, Inman discussed his approach to creating shareable content.
By Jesse Stanchak
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