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GutCheck: Qualitative Research Made Easy – Highway 12 Ventures

February 6, 2011 /

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Last year we invested in a company called GutCheck http://gutcheckit.com/ . The concept behind GutCheck is pretty simple: to make the process of talking to one’s target market customer a heck of a lot easier and a lot less expensive. This allows individuals/companies to gain the feedback and insights they need (i.e., qualitative research) without the hassle and expense of hiring a recruiting firm; renting a focus group facility; finding a moderator; traveling to target cities, etc. That’s the way things have been for 50 years, and it’s time for a change.

by: Mark Solon

Full Story: http://www.highway12ventures.com/2011/02/06/gutcheck-qualitative-research-made-easy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Highway12Ventures+%28Highway+12+Ventures%29