Ten Questions to Ensure a Viable Business Model

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. There are no "overrides" – for example, businesses don’t thrive just because they offer the latest technology, or because everyone wants to be "green, or because their goal is to reduce world hunger.

Marty Zwilling

Full Story: http://blog.startupprofessionals.com/2011/01/ten-questions-to-ensure-viable-business.html