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Central Idaho officials happy with marketing plan – Sun Valley Marketing Alliance

A plan to pitch the central Idaho resort area of Ketchum and Sun Valley to tourists on websites and social networking sites will rely largely on videos emphasizing the area’s authenticity.

Officials with the Sun Valley Marketing Alliance said videos are the best way to promote a resort’s active offerings, and advances in technology have made the Internet the best place to spend the money.

Candice Pate is the interim leader of marketing efforts until the permanent position is filled at the newly formed alliance.

Full Story: http://www.victoriaadvocate.com/news/2011/jan/26/bc-id-sun-valley-marketing/

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