5 reasons e-mail still trumps social media for marketing

Over the last few months we’ve been working with a number of our clients on establishing and growing their email marketing strategies. We helped one client send out an email for the first time and saw conversion rates that were 2-3 times higher than their Web site conversion rates. I mean conversions from subscribers to buyers which meant real dollars in their pocket.

Maisha Walker

Full Story: http://www.inc.com/maisha-walker/online-marketings-best-kept-secret.html