PrintingForLess Printing Matters Newsletter – January 2011

Close your eyes and picture the one thing that you love to do more than anything else. What did you see yourself doing? Cooking? Playing your guitar? Spending time with your family? Hopefully high on the list is running your business. Passion for what you do is a key ingredient in persuading others to jump on the bandwagon. In fact, one of the most important roles that business owners and employees should embrace is the role of business evangelist. Start by empowering employees to spread the good word by making sure they understand the company mission and why it matters to customers. Passion is contagious and, when channeled properly, leads to increased sales. Once converted, customers become powerful advocates as well. Give them the tools to send leads your way, and they’ll happily do so. Feeling a little ho-hum about where your business is at? Consider these 5 Tips from Entrepreneur.com http://click.email.printingforless.com/?qs=8fec94ee28151c8b5a5ae6b064950f943aee30714482e093ae362a563511161d to help reignite your passion.

This month’s newsletter is filled with strategies and resources to boost your business in 2011, tips to help you evaluate your suppliers for sustainability and information on PFL’s new and improved referral program.

Full Newsletter: http://www.printingforless.com/NewsletterJanuary11.html