We all benefit when global business leaders share lessons learned from their failures when translating their products to other languages

The Parker Pen Company has long advertised reliable fountain pens that will not cause embarrassment by leaking in pockets. The company’s slogan was once "Avoid embarrassment — use Parker Pens." Unfortunately, when Parker Pen decided to enter the Latin American market, it translated the slogan into Spanish as "Avoid pregnancy — use Parker Pens," apparently using the false cognate "embarazar" or "embarazo." Talk about embarrassment!

By Adam Wooten,

Full Story: http://www.deseretnews.com/article/705364407/We-all-benefit-when-global-business-leaders-share-lessons-learned-from-their-failures.html

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Globalization Partners International, LLC. provides document, software and website internationalization, localization and translation services into over 75 languages including Arabic, Chinese, Japanese, Korean and Russian . http://www.globalizationpartners.com/