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Find out whether your social media efforts are paying off

The inspiration for the title of this post came from a talk that my friend Kami Huyse, COO of Zoetica, gave to the PRSA – Digital Impact conference NYC in May 2010. While an amusement park like Sea World could measure success by coaster rides, you may have something different in mind for your business and the metrics of success you have.

I was part of a panel measuring results: Guide to Google Analytics, Affiliate Metrics and more at the recent Affcon 2010 Summit with Wade Sisson and Brad Geddes. My discussion was on social media analytics, and I wanted to share some of my thoughts.

By Shashi Bellamkonda

Full Story: http://smallbiztrends.com/2011/01/social-media-analytics-6-steps-measuring.html

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