Video Pitching to Investors

I have written a lot recently about entrepreneurs’ business plans. Here is an article on the various forms of business plans and when to use them and another on the content of business plans. But, as Richard Perry recently pointed out, I have not discussed video pitches. Ok…here goes!

Video pitches are elevator pitches designed to peak investor interest remotely – a two-minute video presentation of a business plan for investors. As David Rose points out, video pitches are for us lazy investors. We just sit back and let you give us a brief introduction to your company and why we should invest. And, we don’t just want to hear just about your product or technology. I know it’s a challenge, but you must tell us all about the business and the opportunity…in only two minutes. What should be included? See the description of elevator pitches in the content of business plans.

Bill Payne

Full Story: http://billpayne.com/2010/12/15/video-pitching-to-investors.html